If I were running for office in Boston,
and
my name was Jesse Joe Kennedy,
I may say it’s name recognition.
If I was running in New York,
and my name was
Jesse Jay Rockefeller,
I would say name recognition.
But I was born on Haney Street to a teenage
mother.
Nobody knew my name.
My name is
service and work.
Jesse Jackson, November 3, 1983
Announcing his candidacy for President of the US